As we use more digital services, we leave more prints across the web, this is your digital presence – is it a game of chance, or something you should start making conscious decisions about…
I am currently on a digital journey, building exploring the web and building my networks as I believe these will become increasingly important as we move further through the digital age. Welcome to my first blog post, in many ways this has been a long time in the making and there are many people along the way who have inspired and encouraged me to write.
I have always been interested in change, and can remember sitting down about 15 years ago, talking with one of our grandparents, at the time, they were fast approaching 90 and we were talking about how much changed she had seen in the world over her lifetime. At the time I was amazed at the scale of the changes, and in many ways was envious as there was no way I would ever see this level of change in my lifetime. As I look back now, I begin to see that I was wrong, the world continues to change, for better and for worse at an ever increasing pace.
Much of this change is digital, today we are able to do stuff that we could only dream about a few years ago. It was not so long ago, when we talked about mobility, this meant an old Nokia / Motorola phone, perhaps a laptop and a modem that typically needed to be plugged into something.
Back then, it was a futurist dream, but today, I am writing my first blog post, using an App, on an iPad, in a hotel, connected to the web via 3g – in many ways we have come so far so fast. Given the pace of change, many of the cool things may have passed me by, and I often thought digital was something that was done by others, who I believed were in a different space to myself – a space that I did not fully understand.
Late 2010, I was lucky enough to work with Paul Greenberg, Estaban Kolsky and others running a SCRM summit this was the first time that I had started to see how the web was coming together in networks and how these networks were starting to shift the balance of power away from companies to individuals and was opening the doors for many new / disruptive businesses. Specifically this was the first time I had really seen twitter in use across a community and through the work I was doing I started to play in this space, mainly sharing links, retweeting things that I found interesting.
For me, this was the real start of my digital journey, the world has changed, and I needed to change.
Recently, I have been involved in a series of discussions around building the social enterprise, one of these sessions was hosted by Antony Mayfield giving a talk on digital literacy and digital presence. This was a really interesting conversation and introduced me to the language of digital presence and digital literacy. These two terms have become increasingly important to me and in many ways have started to influence my digital behaviour.
During this Antony talked about the conscious decisions that we should make about our digital presence and importantly the time that we need to invest to become digitally literate – this really set me thinking about my own online presence and capability.
I am sure many of us have ways in which we pause and reflect on where we find ourselves to help us work out what we should do next. I typically do this through the three dimensions of happiness, health and wealth, it seemed relevant to use these to audit my digital presence:
I have a presence on many of the social platforms, the ones that I found myself using most are Twitter and Instagram, I suspect these are the platforms that I am most literate in and have chosen to invest time in. I enjoy the pace of twitter, the way it “flocks” and the way it allows you to connect fast with experts and seek opinions. It is a great tool for connecting, learning and having some fun. In many ways Instagram is similar to twitter, it is a lot of fun and provides many different windows on the world as well as some really cool pictures.
In the context of what Antony talks about, I think it is fair to say that my digital presence was, in my opinion, a little unhealthy, I had a presence building on twitter, but no real digital home. The cure was a domain, and perhaps this blog – time will tell whether it helps, or is valuable to someone somewhere… Watch this space
For the purpose of this conversation, I would talk about wealth in the context of knowledge, inspiration and connections. This is where digital presence can be amazing, there is a ASE deignshop axiom created by Matt Taylor that suggests:
To argue with someones else’s experience is a waste of time… To add someone’s experience to your experience, to create a new experience is possibly valuable…
For me, this is the wealth of experience that you can unlock with the right digital presence… Welcome to my blog, welcome to my digital journey.